Introduction

A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
                                                                                         ~American Marketing Association Dictionary

That brand new Mercedes, his latest Apple iPhone, her trendy Gucci Satchel or the Cheerios I had for breakfast, you'll find those big snazzy names occupying every isolated corner that you peek into. It matters if you had Nescafe's Classic or sat down for a break in Barista. Hell, your kid's diaper brand makes a difference to him, whether they are pant-style or need to be wrapped up every time.

 
The 'B' word has invaded the markets, sweeping the nameless off the charts. It has invaded your transport, your gadgets, your lotions, your linens, your breakfast, your dinner, your toothpaste, your sink. Even your sex life!
The 'B' word is so prominent that it has even infested our tongues. Here's some examples;
'I need a xerox of  my mark-sheet'
'Let's hangout at CCD!'
'I'm in a hurry, BBM me later'
'Oxford Dictionary describes psychology as....'

From the most exquisite luxuries to the very basic necessities, there's a name and the mother of all names is 'Brand'


In this blog you will find me writing about various marks, their founders, histories, prevalence, competition and what makes them so unique. But I'm not just going to rant about the logos of this era. The Hourglass will spin back hundreds of years to discover the brand preferences of our ancestors.
Pieces on the exceptional Special Edition Collections and their hush-hush buyers, things you weren't aware of.

If you thought you knew your brand, think again.

                                                                                                                                    ~Demz